Madam Ambition
Selena Trotter
Executive Coach for Women in Finance and Tech
Building up Career Success for Trail-Blazing Women
Women’s Life Stories through the Lens of Career
Not sure what your next income stream should be? Start with an Income Map.
Free 3-minute quizzes: find your next income stream, or test the idea you already have.
Hi, I’m Selena Trotter,
your Executive Coach
I graduated with an economics degree in 2008 and got my master’s in education in 2010. The job market was terrible. I did what everyone before me had done, and it just wasn’t working. Nobody could really tell me what to do differently, so I started boarding dogs in my house while I kept looking.
The dogs kept coming. Twelve years and more than 1,000 dogs later, Hound Away from Home has a team that runs it, and I’ve had room to try other things: real estate, an online course, a podcast, coaching, and running nonprofits. Some of it worked and some of it didn’t. I’m still learning and still trying new things.
The biggest thing I’ve learned is that change is always possible. You don’t have to stay on the first path you were handed. I’ve also found that when I start with how I can be of service, the money comes later.
Now I work with people who already have an idea of what they want and need someone to think it through with. Many of them are women, because women so often don’t get good mentoring around money, and I want to help close that gap. We figure out your next step first. Then we look at how to turn it into income that doesn’t take up all your time, and we think bigger about what’s possible for you and for the world around you.
If you want to start, book an Income Map. It’s one 90-minute session, and you’ll leave with a plan.
“Becoming is better than being.”
— Carol S. Dweck, PhD, Stanford University
Coaching
- For people ready to make a change. Maybe you want a new income stream, a different kind of work, or to grow something you’ve already started. Most of my clients are women, but I work with anyone who’s ready to take the next step.
- Practical help, built around you. We start with where you are right now, how much time you really have, and what you’re already good at. Then we build from there.
- Start with an Income Map. One 90-minute session, and you leave with a clear next step and a plan.
- Keep going with one-on-one coaching. If you want support while you put the plan into action, we work together for six months. That gives you enough time to try things, learn from them, and see real results.
- Group coaching. Sometimes the best ideas come from other people. Small groups let you learn from different perspectives and grow alongside people working toward the same things.
- Bigger than business. I’ve run businesses and nonprofits, and I believe the best work starts with serving others. Together we’ll think about what’s possible for you, your family, and your community.
Not sure where to start?
Send me a few lines about where you are and what you’re thinking about. I read every message and will reply within a few days with one or two ideas for your next step.
If it makes sense to keep going, I’ll tell you how we can work together. If not, you’ll still have something useful to start with.
“Let go of who you think you’re supposed to be; embrace who you are.” – Brené Brown